Lemonade Movie

After nearly a year of following Eric Proulx on Twitter last night I finally saw the fruits of his labor come together in the short film, Lemonade.  The basic premise of the movie is simple, they interviewed a group of individuals that had great positions at huge national agencies. They tapped into their emotions on how they felt when it happened, afterwards, and finally, how they started to pick up the pieces.The film follows a group of extraordinary individuals that all come from the same industry, but all find their place and niche in life after they are let go from the corporate world.

I personally have never been laid off (knock on wood, BIG TIME), but I have, however, witnessed many coworkers and friends go through this awful process. While what they have gone through is disheartening and terrible, what the on lookers had to witness during the layoffs was heart wrenching. I won’t go into details, but there was a period of my life where I shook at my desk for several months, worried that someday the call would come for me.

I encourage anyone who works in advertising, was laid off in the past year, or is just curious of what it might be like to have a blank slate to go see Lemonade. For more information, check this out here: http://lemonademovie.com or on Facebook at: http://www.facebook.com/pages/Lemonade-the-movie/

Gen Y Flocks to Twitter

This morning I was going through the motions of my morning ritual. Chatting with my fellow early riser and pod mate, Ross, getting my morning fill of Dunkin’ Donuts (thank goodness we have it on tap at work, total lifesaver!) starting up my outlook, and reading a few newsites as well as AdAge Daily to get my fill on industry news.

I a few interesting articles popping through news sites, but today this morning the most interesting thing I found was an article outlining how due to Facebook’s novelty wears off and recent trends in older demographics participating, Gen Y is now flocking to Twitter. The news is by no means shocking, but noteworthy for advertisers and brands targeting the elusive 18-25 demographic.

This summer I was happy to see a rise in big brands using twitter to tap into this younger demographic. The first that comes to mind is Best Buy for the TwelpForce campaign. While this is in no way targeted towards Gen Y, it’s impressive that such a powerhouse brand has gotten on board with Twitter. I do feel, however, that Gen Y is poised to participate with greater frequency than other demographics because of their likelihood to become an early adopter, vs older generations. If they’re already plugged in, why not make another connection? The extension of customer service from the actual store experience to a social networking site is impressive for Best Buy. It reminds me of Comcast and their impressive social networking adoption. On a much smaller scale, I’ve seen many colleges and local Gen Y hot spots get on board with Twitter. I love seeing both big and small brands engaging with the consumer, yet how many of these brands will make the right decisions when speaking to Gen Y? What Gen Y brands have you seen engaging in Social Media Best Practices, and why?

Thank you to @AYoungOne @SocialMedia411 for the informative tweets!

The Future of Advertising

A friend of mine that works at a KICK-ASS branding shop in Cambridge  was recently on a shoot for a high end, well known retail client (I always have to maintain a sense of mystery) when photographer and commercial director, Anne Menke weighed in on her vision for the future of advertising.

The following was an email that he wrote me:

She sees everything being online interactive videos. Brands actively interacting with consumers to build awareness and drive sales. Interactive videos where customers can click on outfits in motion and go straight to their cart.

I stumbled upon an example of this in Burberry’s new push for their trench. The industry is calling this a step for Burberry into Social Influence Marketing to deepen its relationship with its customers, create brand advocates and attract new followers – http://www.brandrepublic.com/News/939014/Fashion-brands-Burberry-Zara-plot-online-assault/

Here’s Burberry’s new website – The Art of the Trench: http://artofthetrench.com/

Pretty interesting stuff.

It is, indeed, interesting stuff. What Anne mentions is not just a vision of the future of advertising, but the consumer experience, brand loyalty and self expression. Part of what gets me excited about the work of big brands dipping a toe into the social/emerging media pool is the opportunity for a two way discussion. Some brands miss the mark entirely and completely crash. Others, however, subtly connect with their brand loyalists and deepen the loyality and devotion to a particular product and lifestyle.

Anyway you slice it, we’ve come a long way from the print ads that most fashion brands entrusted as their primarily form of advertising. Traditional advertising will never die (completely), but the consumer’s ability to interact with brands large and small will only continue to grown.

Now, all I have to do is be a part of it!

53 State of Mind

My office, 53 State St in Boston affords me one of the best views in the entire city, maybe even the entire advertising world. I know this is a tall claim, but it’s gorgeous! My office moved from the Boston landmark the John Hancock tower just over a year ago. While there has been a bit of angst on behalf of the employees of my company, in general we love our downtown set up. I am one of the lucky few that has an impressive view of Downtown Boston, the Harbor, Logan Airport, and sometimes even the North and South shore on ultra clear days. 

Given that my “pod mates” and I have a firm hold on some very valuable real estate, we liken ourselves to company town criers. We announce any strange occurrences, whether it be a large boat pulling into port, snipers on the building next door, a practice fire drill going on at Logan airport, or even just a stray balloon floating into the abyss. 

Today, was no exception. I returned back to my desk today after a meeting with my boss to see a large cluster of people peering outside our large windows looking down at State St directly below us. What was unfolding underneath us was a massive amount of firetrucks parking and sending ladders up to a Boston office window. They also completely sectioned off one of the busiest streets in the entire financial district. 

We never formally found out what happened, but there are theories out there. Take a look below to see for yourself. 


I am going to start an office photo Flickr feed, so be sure to stay tuned to breaking news office pictures.

Blazing a New Trail, Anyone Got Any Clues Where it Will Go?

Welcome to my all new and improved professional blog! I’m still going to maintain http://www.endlessrunner.wordpress.com, but I wanted to challenge my skills and professional growth in the blogosphere. 

Be sure to stay tuned to see new posts on my own professional growth, industry news and opinions. I’m also going to pepper in general musings about my life working in advertising and living in the Boston.