This morning I was going through the motions of my morning ritual. Chatting with my fellow early riser and pod mate, Ross, getting my morning fill of Dunkin’ Donuts (thank goodness we have it on tap at work, total lifesaver!) starting up my outlook, and reading a few newsites as well as AdAge Daily to get my fill on industry news.
I a few interesting articles popping through news sites, but today this morning the most interesting thing I found was an article outlining how due to Facebook’s novelty wears off and recent trends in older demographics participating, Gen Y is now flocking to Twitter. The news is by no means shocking, but noteworthy for advertisers and brands targeting the elusive 18-25 demographic.
This summer I was happy to see a rise in big brands using twitter to tap into this younger demographic. The first that comes to mind is Best Buy for the TwelpForce campaign. While this is in no way targeted towards Gen Y, it’s impressive that such a powerhouse brand has gotten on board with Twitter. I do feel, however, that Gen Y is poised to participate with greater frequency than other demographics because of their likelihood to become an early adopter, vs older generations. If they’re already plugged in, why not make another connection? The extension of customer service from the actual store experience to a social networking site is impressive for Best Buy. It reminds me of Comcast and their impressive social networking adoption. On a much smaller scale, I’ve seen many colleges and local Gen Y hot spots get on board with Twitter. I love seeing both big and small brands engaging with the consumer, yet how many of these brands will make the right decisions when speaking to Gen Y? What Gen Y brands have you seen engaging in Social Media Best Practices, and why?
Thank you to @AYoungOne @SocialMedia411 for the informative tweets!