After nearly a year of following Eric Proulx on Twitter last night I finally saw the fruits of his labor come together in the short film, Lemonade. The basic premise of the movie is simple, they interviewed a group of individuals that had great positions at huge national agencies. They tapped into their emotions on how they felt when it happened, afterwards, and finally, how they started to pick up the pieces.The film follows a group of extraordinary individuals that all come from the same industry, but all find their place and niche in life after they are let go from the corporate world.
I personally have never been laid off (knock on wood, BIG TIME), but I have, however, witnessed many coworkers and friends go through this awful process. While what they have gone through is disheartening and terrible, what the on lookers had to witness during the layoffs was heart wrenching. I won’t go into details, but there was a period of my life where I shook at my desk for several months, worried that someday the call would come for me.
I encourage anyone who works in advertising, was laid off in the past year, or is just curious of what it might be like to have a blank slate to go see Lemonade. For more information, check this out here: http://lemonademovie.com or on Facebook at: http://www.facebook.com/pages/Lemonade-the-movie/